E-mail Marketing Encourage customer loyalty
Ever wonder why you get so much spam in your inbox? The reason is, it makes money. If the guys sending unsolicited email are getting rich by annoying people who aren't interested in their less-than-salubrious offerings, imagine what you could do with a legitimate email marketing campaign aimed at people who actually want to receive your e-shots?
Email marketing is a cost-effective form of direct marketing which can help promote customer loyalty and bring new business to your website. A well-devised email marketing campaign will, on average, provide higher conversion rates than traditional direct marketing and will cost less money to execute.
Whether you have a database of your own or whether you need I-COM to acquire a list of pre-qualified email addresses for you, we can build an email marketing campaign designed to lure first time visitors to try your products or services and we can encourage customer loyalty by reminding people how great your services are, as well as alerting them to current offers or new products that might excite them.
E-mail Marketing: Direct Mailshots Designed and Delivered
Our skilled web design team will craft an eye-catching e-mail marketing template with enticing calls to action which reflects your brand and your website. Our expert copywriters will create super-sticky text that will see recipients flocking to your website in droves. We can even target your e-mail offers at particular customers, ensuring the most relevant offers are received by the most willing recipients.
I-COM will thoroughly test your e-mail template to ensure that it looks great for every recipient. We will also manage the upload and delivery of each e-mail campaign. Our e-mail marketing software is designed to prevent recipients' servers mistaking your emails for spam, meaning you will get a high delivery rate. We can track how many e-mails are delivered and how many bounce. Our tracking software will also record how many people open the e-mails, how many recipients click on links and on which links they click.
Contact I-COM for Advice on E-mail Marketing
Our online marketing experts will provide a thorough analysis of the results of each e-mail marketing campaign in order to assess the effectiveness of different links, types of copy and layouts so that we can continue to improve the conversion rates of each successive campaign. Your e-mail marketing will become more cost-effective as you progress as the amount of business you receive from each e-mail shot increases.
I-COM is a full service internet marketing agency with a history of creating successful e-mail marketing campaigns. Call us on 0161 660 9927 or e-mail us today to find out how we can help you keep your online customers coming back for more.
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