Linkbait and Viral Marketing

At some point since you first started using email, somebody has sent you a chain letter, or a funny list, or a link to some silly images and you've forwarded it along to your entire address book. It probably annoyed approximately 75% of that address book and another 10% had already seen it, but even if you knew that would be the outcome you did it anyway because for a moment you were entertained by that email and it made you think or it made you smile.

Imagine if you had content on your website that was so funny, provocative, useful or compelling that just like those old-school viral emails, everybody who saw it passed along your URL to their friends, recommended it to users of a social network or linked to it from their blogs?

Well, you'd get an upsurge of traffic which means you'd get brand exposure in places you hadn't expected. If people had a good experience, which is the whole point of viral content, then they'd associate your brand name with contentment, or laughter, or information. If people linked to your content then you'd see a boost in your search engine rankings which would, subsequently, mean more targeted free traffic from search.

What is Linkbait?

The sort of content which invites links from across the internet is what search marketers call "linkbait". This is exactly the sort of content every website should have because it's interesting and informative and gives potential customers an enjoyable experience on your website.

Our social media marketing department love to create compelling copy that will keep readers glued to the screen (See! You're reading this, aren't you?). We can devise linkbait for your blog or website that users will find so useful and so captivating that they will want to link to it or forward it to everyone they know. We also know where to promote your viral content to expose it to the people who are most likely to find it interesting.

Get people talking about your brand and linking to your content. E-mail us.

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