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This month it's the turn of SEO Doctors (with a name like that, they've got to be reputable, right?), which approached our client The Smile Centre via e-mail, and used false information in an attempt to win new SEO business.
Before I even start on debunking the information they claimed to have gathered about www.thesmilecentreuk.co.uk, allow me to highlight the inconsistencies within the actual sales e-mail (great way to impress potential new clients by the way). Early in the e-mail, SEO Doctors' 'Malcolm Wright' claims that www.thesmilecentreuk.co.uk "has 7 back-links, meaning it's not very popular." Then later in the same e-mail, he says this: "So, here's a recap of my findings on your site: You have 3 back-links."
This inconsistency is no doubt due to the fact that this long, spammy e-mail was not actually researched and written by a human being; in actual fact these types of emails are often auto generated with basic SEO information scraped and inserted into the email.
In this case, the SEO information wasn't even correct. For example: “Right now, your site has only 53 pages indexed by Google, which is quite low.” Not only is this incorrect (the site has 39), it's not low at all - there aren't even 53 pages in the site in total!
The back links claim (7 or 3? Malcolm couldn't make up his mind) is also preposterous - see below (click the image to open in a new window):
www.thesmilecentreuk.co.uk actually has 224 back links.
Malcolm's e-mail also claims that he "struggled to find you (The Smile Centre) in the first couple of pages of Google, meaning that you could be losing out on a significant amount of business." Malcolm doesn't actually let us know what he was searching for, and to be fair he's right, if he was searching for 'car rental in Huddersfield' or 'pet shop in South Shields', he would have struggled to find The Smile Centre.
However, had he searched for the keywords related to The Smile Centre, he would have found organic page one listings; for example, 'dentures', 'false teeth' and 'cosmetic dentures' are all on page one of Google (see below).
It would seem therefore that SEO Doctors don't even know what keywords The Smile Centre should be ranking for, and what does that tell you about their marketing ability?
These e-mails are designed to prey on unsuspecting businesses which perhaps don't know a great deal about online marketing, but are hoping to start taking advantage of the fantastic returns available. They are designed to scare and intimidate, and are only used by businesses which aren't good enough or can't be bothered to win clients using the normal channels.
The only truths we can glean from SEO Doctors' e-mail are a) they're not doctors, b) they're not SEOs (Search Engine Optimisers), c) OK, the Page Rank is 3, they got one piece of information right (albeit on the second attempt).
Please, if you receive one of these e-mails, just delete it and get in touch with a decent SEO company. For advice see our blog post on How to Choose a Good SEO Company or invest in a little SEO Training and avoid spammers in the future!