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I-COM spends a lot of time expanding site content for its clients; in fact one of the first things we tell people during SEO training is that they need good quality, authoritative content on their website. Traditional marketers sometimes find it difficult to understand why we recommend writing so many pages, but there are several reasons for doing this.
Offline marketing typically tries to get a point across as quickly as possible. You have to use one advert to sell your service to a range of people with a range of interests and desires. Mail shots or newspaper adverts also only offer a limited word count.
Appeal to niche audiences
The internet offers far more space, allowing you to target pages of information to niche audiences. If you can produce a webpage that will solve the exact problem of a user, you are likely to get a sale.
If you pursue this idea throughout your site, you will build a resource of useful information and provide specific answers to countless customer questions.
Create an online resource
If your site is more likely to be a useful resource for its visitors, search engines will perceive it as having high value. Search engines respond well to sites that are useful resources and contain pages with clear semantic connections to other pages around them, and tend to rank them highly in their results pages.
When you are writing pages for your site always consider the following:
- How is this page relevant to my visitor?
- What problem does this solve and what questions does it answer?
- How can a visitor respond?
Do this and the search engines will respond to your site favourably and your traffic will increase.