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I have just read a gem of an article on e-consultancy that seems to claim that to be a good SEO company you have to specialise in nothing but SEO.
I wonder if it's because the firm that wrote it, Vertical Leap, only have SEO people and they're looking to justify their position?
I have some sympathy with them; there are a lot of web development firms out there that are now saying they do search engine optimisation, when in truth they know little or nothing about getting good results. All these people do is bring SEO into disrepute when they fail to deliver results.
However, we believe the best model is one where your SEO company can help with all your web requirements.
- To get the best results, sites need to be programmed effectively. How can this be done if you don't have developers on the team?
- Google recognises the importance of on-site click throughs as an indication of relevance, how can this be done effectively without copywriters who can write engagingly or designers who can improve site useability?
We are SEO specialists - the search team dominates our business - but we feel the need to have a portfolio of other specialists at our clients' disposal to get the best results for them.
The really important question is whether the SEO company gets good results for their clients and whether they can demonstrate it. Anything else is just positioning in the marketplace - I hope people aren't fooled.