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In my opinion a true internet marketing expert should be able to:
- Demonstrate an understanding of the current position and objectives of the business and sector they are going to work in.
- Write a cohesive Internet Marketing Strategy to achieve those objectives.
- Demonstrate that they can and have implemented SEO strategies to gain higher Search Engine Listings
- Understand how Social Media Marketing can be utilised in the Internet Marketing Plan
- Explain and demonstrate where they have utilised online reputation management strategies to improve Search Engine listings, Internet Real Estate and promoting of the brand, product or individual.
- Demonstrate where they have used copywriting to achieve high conversions and usability not just search engine listings.
- Demonstrate how the utilisation of article and blog submission has helped one of their clients to gain a) New Clients and b) Internet Real Estate
- Clearly discuss the importance of link profiles and off site search engine optimisation.
- If they can provide examples of where they've done all these things you truly have an Internet Marketing Expert in front of you.
- Unfortunately our industry is plagued by a lot of self publicists and individuals that see the internet as a way to make a quick buck. Our advice to you is make sure you check them out before you spend any money; speak to the people that they have worked with and get personal recommendations, don't be satisfied with on-site testimonials or videos - make sure you pick up the phone and speak to someone.
- If they are a true internet marketing expert they will have proven, tried and tested techniques, but also an individual plan for your business!
The process of employing an Internet Marketing Expert should go from initial consultation, through to strategic planning and effective implementation that brings measurable results.
Good luck and I hope this has helped you to start thinking about the questions you should be asking prior to employing the services of an Internet Marketing Expert!