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Statistics from comScore found that a large percentage of UK internet users are going online to watch videos on sites such as YouTube. YouTube has now become the number two search destination in the world, and has amassed 34.7 million users in 2010 in the UK alone. In November 2010 6 billion videos were watched by UK users, an average of 173 videos a month per British viewer. That's what makes video marketing both a global and a local opportunity and challenge; how can you make your lone voice heard amongst all the others?
Companies who have used Video Marketing SuccessfullyVideo marketing is evolving all the time, and more and more companies are including it in their online marketing strategies. What's more, for companies that have taken the plunge the idea of video marketing seems to be paying off. A good example is popular E-Commerce site Knicker- Picker, which has created the first interactive video dressing rooms for its customers.
"At KnickerPicker we believe shopping should be fun and shopping online should be no different. That's why we created the first interactive video dressing room with a fabulous choice of models.”
The concept of video marketing is now becoming a popular choice amongst a variety E-Commerce sites such as ASOS, Next and Thomas Cook who provide their online users with a videos of their products to further encourage the consumer to convert to a sale on their site.
What can Video Marketing do for your company?Incorporating interactive elements into websites is set to become huge in 2011. Social media sites such as YouTube and Facebook currently enable online users to share content through video services embedded in their sites.
Whatever your industry, from e-commerce to b2b services, the video marketing concept is a fresh approach to communication with potential customers and clients, and can be a way to provide additional customer service.
The increase in use of video marketing has also been implemented within search engines such as Google, who introduced universal search so that videos now appear within search results pages.
With convenience becoming more and more important to consumers, the benefits of being able to see something as well as read about it will enhance the customer experience through quickly informing the online user about your product or services, putting a face on a company and building your brand.