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Using the service to give a play-by-play of the funeral of a 3-year-old is neither providing news nor making good use of social media.
Journalism.co.uk points out, sadly, that this appears to be a serious attempt to cover an ongoing story. Had this been a satirical statement on people's inability to get it right when it comes to social media marketing it might have been amusing. As things stand, the coverage is merely morbid and highly inappropriate.