Mike Blackburn

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A recent report from Flagship Consulting (@flagshipcons) identified the "Alternative Hot 100" based on firms' social media klout. Klout.com is a website that provides a score based on a twitterer's audience based on an algorithm looking at engagement and audience size.

Having picked up on the story through Lawyer Magazine (@TheLawyerMag) I was a little surprised by the list as it didn't include many of the firms I'd recognise as being particularly active in the twitterverse.

So I've put together a list that looks at the Top 10 firms that tweet and interestingly only two from Flagship's list make the cut:

Top Law Firm Tweeters

  1. Woolley & Co @woolleyandco Klout Score: 58
  2. Silverman Sherliker @London_law_Firm Klout Score:48
  3. Ascroft Whiteside @aswsolicitors Klout Score:48
  4. JMW @jmwsolicitors Klout Score:48
  5. Blacks Solicitors @callenblacks Klout Score:47
  6. Quality Solicitors @qual_solicitors Klout Score:46
  7. DLA Piper @dla_piper_news Klout Score:45
  8. Ralli @rallisolicitors Klout Score:45
  9. Azrights @azrights Klout Score:45
  10. Allen & Overy @allenovery Klout Score:44

The complete list (along with those firms mentioned in the Flagship report) can be found on my profile at Klout

The thing about these ratings is that they will constantly change as firms are more and less active.

I will be maintaining the list so if you think you should be included (if your Klout score is high enough reply to me @tykemike and I'll include you)

Coming soon Top Individual Legal Tweeters

Tags: Law Firms, Social Media, Twitter

Discussion

Posted by Mindy on Sep 15th, 2011
Are you only going on Klout score? This seems to me a very poor measure of reach and quality as Klout is very easy to game - want to raise your score? RT loads of stuff from popular sources to ensure it gets RTs and your score goes up.

It's easy to say someone has 'influence' because they have a lot of followers, but what of the quality of those followers? Are they the right audience or are they bots and people who auto-follow anybody back? Are they the audience that these businesses need to reach or are they just broadcasting to their peers?

I'd argue that I'd rather have 25 followers who bring me business and really listen to what have to say than 2500 who auto-follow me back and don't care what I'm saying unless it involves retweets of Lolcats.
Posted by Mike on Sep 16th, 2011
You make a good point - the lack in validity of this type of list is in part the reason for the post.
The origianl standings in the Flagship Consultancy report were developed using simply the Klout ranking so I felt justified in following the same methodology. The issue with flagship's study was the limitation in the size of the sample reviewed.
The list above is based on the rankings of around 800 legal tweeters in the UK that we follow, so it is a lot more inclusive even if it is not the best methodology to apply.
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