http://www.seomanchester.com/blog/index.php/tools/blocks/blog_posts/rss?bID=957&cID=1&arHandle=Main&user=Elizabeth Most recent posts from Home feeds http://www.seomanchester.com/blog/yahoo-and-microsoft-search-alliance-its-finally-here/ Following its launch in the US in 2010, the Yahoo! & Microsoft Search Alliance looks set to launch here in the UK. PPC Consultant, Elizabeth Sherratt, outlines what this could mean for your business. Fri, 13 Jan 2012 15:14:00 GMT http://www.seomanchester.com/blog/icoms-top-5-ways-to-improve-quality-score/ According to Google, 'Quality Score' is a dynamic metric assigned to each of your keywords. But how can you use this to get the most from your PPC campaign? Elizabeth Sherratt examines the best ways to improve a Quality Score. Fri, 09 Sep 2011 09:39:00 BST http://www.seomanchester.com/blog/ppc-basics-campaign-structure-533/ Learn the basics of PPC from the I-COM PPC team. Campaign structure on the I-COM Blog Tue, 23 Aug 2011 09:36:46 BST http://www.seomanchester.com/blog/how-to-successfully-use-the-google-display-network-523/ Optimising your PPC campaigns for the Google Display Network is simple and can bring additional enquiries who weren't even searching for you. Mon, 25 Jul 2011 14:51:40 BST http://www.seomanchester.com/blog/top-5-common-ppc-mistakes-511/ Find out how you can avoid the top 5 common PPC mistakes and improve your ROI and quality score - I-COM Blog Mon, 20 Jun 2011 09:49:57 BST http://www.seomanchester.com/blog/i-coms-top-5-ppc-myths-502/ Our Google AdWords professionals list their top 5 PPC myths. Are you labouring under a PPC misapprehension? Thu, 19 May 2011 09:02:58 BST http://www.seomanchester.com/blog/adwords-extended-headlines-471/ Earlier this month Google introduced their latest changes to paid search ads. Find out more on the I-COM blog Tue, 22 Mar 2011 08:52:29 GMT http://www.seomanchester.com/blog/creating-successful-mobile-campaigns-454/ Advice on creating successful mobile PPC & SEM campaigns. I-COM Blog, Manchester Fri, 11 Feb 2011 08:57:18 GMT http://www.seomanchester.com/blog/changes-to-google-trademark-policy-381/ Google Adwords updates UK trademark policy – advertisers will now be able to include trademarked terms in ad text - I-COM Blog Thu, 12 Aug 2010 14:09:01 BST