Like Me? Follow Me.
Facebook timeline for pages is coming at the end of March (30th to be exact), which means brands are going to have a lovely big space to fill right at the top of their pages. For those of you thinking, ooooh, marketing opportunity, the rules are as follows...
Cover images must not contain:
- Price or purchase information, such as "40% off" or "Download it at our website"
- Contact information, such as web address, email, mailing address or other information intended for your Page's About section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as "Get it now" or "Tell your friends"
Ok, so what can we put there? The answer will have to be something interesting and creative. Something that sums up your brand, a la...
Many of the big brands that put their pages live today have played the history card, including Burberry who've chosen to emphasise their heritage.
Real women having fun, that's Dove... or so I'm told.
Scroll down United's timeline and they've added images as far back as 1908. The cover photo's pretty nondescript and predictable, but that's fooball I guess...
The New York Times
Jess: It looks exactly like you'd expect it to look - like where Clark Kent works!
And finally, the rebrand of Old Spice as (pretty much) Lynx with a little more irreverence, continues. Whatever happened to that foul smelling stuff my Grandad use to slap on?
I am actually - I quite like the timeline idea for brands (flagging up significant events in a business/brand's lifespan etc.) and the cover photos have a lot of potential for creativity. Sure we've lost landing tabs and it's a little messy but who cares when we can make it look REALLY pretty...