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Guest blogging is a hidden gem in terms of online marketing and can be beneficial for a business if they’re willing to put the time and effort in. Although it can be time-consuming, guest posting is worthwhile for the long term benefits to your online marketing efforts.
For those who have heard about it, but are not quite sure what it is, guest blogging is writing articles for another blog, offering them your knowledge and expertise about a particular subject, which is preferably something related to your business. In return, the author of the blog adds a short bio and a link back to your website and blog page within the article.
Now I can see why some online businesses may find guest blogging rather counterintuitive: for starters why should you have to take the benefit of your business experience and share it with people who aren’t even your customers?
Well what you should be asking instead is – how can you connect with people who don’t know about your business and show them it’s worth finding out more? Guest blogging is the answer to this.
To put it simply, guest blogging can give you an opportunity for your company to gain exposure on other websites which also passes authority through to your site, giving it a better chance to perform in the rankings.
The Benefits of Effective Guest Blogging
Firstly you have to think what you want to gain from guest blogging and whether you have enough time to do this.
You have to be committed and know how to use the benefits of guest blogging to its full potential. Get it wrong and you’ve wasted your time.
If you're new to content writing, you can often be tempted to write something quick instead of something that is interesting and enjoyable to read. Remember the purpose of a successful guest blog post is to gain brand exposure and create a fantastic image for your business.
Expand your online reach and your network
This is the primary benefit of guest blogging as not only does it allow you to connect with the owner of the blog, but you’re able to connect directly to its readers. New audiences that may have no idea about your website, are able to engage with you through comments and (as long as you reply!) gives you the opportunity to interact back. This form of interaction will allow you to be conversational and show people there is a personality behind your brand.
Guest blogging also gives you the opportunity to build relationships and friendships with other bloggers in your industry. By forging new relationships you can being to use it to your advantage and network connections in the blogging community, even finding guest bloggers to post on your own page.
Excellent for link building
Guest blogging is great for link building and those links direct potential customers straight to your site. The backlinks which you can add in your bio can be linked to specific pages on your site, including your own blog. If the blog host has a high pagerank, then it can do wonders for your SEO campaign. Most blogs will also allow you to add in anchor text to the link that you provided, allowing you take advantage of building backlinks from writing guest posts.
Target Traffic back to your blog
Targeted traffic is users who will be particularly interested in the niche subject of your website or business. This is where guest blogging is useful as you can attract specific audience groups by writing on blogs that relate to your target audience.
If you make your content particularly engaging then it may well be shared by people on social networks. Social sharing can also introduce you to an even wider network, which will help to promote your business