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Social media is becoming increasingly popular, although that is something of an understatement when you consider that there are over 500 million active users on Facebook, while Twitter users 'tweet' around 50 million times a day in total.
And, of course, general web use is rocketing day by day. Government statistics show 60 per cent of the UK population - 30.1 million people - accessed the internet every day or almost every day last year. Back in 2006 it was predicted the figure for 2010 would be closer to 16.5 million.
But what's really striking about our relationship with the internet is how much we have taken to shopping online. And, if the latest figures from the IMRG Capgemini e-Retail Sales Index are anything to go by, it will continue to blossom next year.
Record E-Commerce Growth Forecast for 2011
According to the study, some £6.8 billion was spent online during December.
Ok, that's impressive, but is that really anything to write home about considering everyone spends more in the run-up to Christmas? Well, yes actually, as the sum constituted a 25 per cent increase from the year before.
In addition, the report showed a whopping £58.8 billion was spent by web shoppers throughout last year.
However, the headline statistic - and the one that should have website owners/businesspeople taking note - is that spending online is expected to grow further in 2011 ... to around £69 billion. £69 billion!
So, as a business owner you really like the sound of that figure. "I could do with a nice portion of that," you're thinking. You're probably wondering what you're going to buy with your new-found fortune.
But don't get ahead of yourself just yet. How are you going to attract internet-surfing consumers or service seekers if your website gets lost among your many competitors every time a relevant search is made in Google, Yahoo! or Bing?
An SEO strategy would go a long way to getting you your slice of the pie.
Which is where I-COM comes in.
If you want to know how our SEO (and social media, web design and development, for that matter) expertise can help you reap the rewards of the e-Retail age, why not give us a call on 0161 402 3170 or contact us via email?
After all, the spammers are right. You really can "EARN £££££$$$$$ on the 1nternet".