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This picture of cats sat by the harbour waiting for fish from recently returned fishermen reminds me of what SEO companies should really be doing following the recent Google Penguin updates.
There's been a lot of changes to Google (A LOT) over this year. You only need to look at SeoMOZ's Google Algorithm Change History to see that 2012 has been one of Google's busiest years ever for updates.
What does that mean in terms of search? Well obviously these changes mean some instability in terms of the search results we'd like to see but also these regular changes make it difficult to make amends and test them effectively. Clients may be screaming for action but it may not always be the smartest move to immediately start changing your present strategy.
I've read a lot of SEO'ers on various forums writing about trying "this and that" and comparing results. The truth is that these changes to Google's Algorithm are ongoing and what works right now may not work as effectively in days or weeks. A lot of strategies and results may be skewed at the moment and I'm pretty sure that, over time, Google will "iron" out the issues such as too many single brand results appearing in the listings and keyword rich domains taking top ten places purely on their domain.
For me, it's a case of doing exactly the same as what we did before the updates,slowly but surely, building client brands, building relationships with other sites in similar niches, producing decent off page and on page content and sourcing quality back links - that are relevant, traffic generating from trustworthy web sites.
You know, sometimes it's better, just like the cats, to wait for the guys to finish their work before trying to get results.
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