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Through our website analysis software we've noticed an increase in the number of browsers using Apple's Safari.
Last month around 5% of the traffic on one of our e-commerce client's website was viewed using the Safari browser.
The ramp up in traffic has been quite dramatic over recent months and the current level implies that it's not just Mac users that are looking at the web with it. We believe the increase in use is down to it being offered as a download for pc's with iTunes and Quicktime updates, encouraging many windows based users to try it out.
Anyway what does it mean for you and us, well some of your visitors might get a good impression of your website if it looks bad in Safari, as a result we now test all our web developers' work on Safari for PC browsers. Unfortunately, we can't guarantee that all of our older sites perform well on this browser but as we come to refresh them it's something we consider and optimise for.
If you're worried that your site doesn't do it on Safari, give us a call and we can review the site and help you improve the way it looks.
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