When done well, an online press release can bolster your search engine optimisation results whilst at the same time engaging your target audience with newsworthy information and good copywriting.
Distributing a press release online gives it the potential to be picked up by thousands of sites and archived by Google News and relevant news feeds. If you get it wrong, however, you can end up with a press release that will hinder your online presence. A mistake often made is to cram press releases with keywords and dozens of links - these types of press releases will do very little to improve your site’s listings and nothing for the credibility of your brand.
The websites likely to pick up on a press release are more often than not relevant to the content of the press release and therefore relevant to your website. This makes the link building benefit of a press release very powerful. Content rich press releases focusing on 1-2 key terms will attract more links to your website and in turn drive more targeted traffic to your site. A press release can appear in the top position in Google News for the key terms you have chosen within a few minutes.
Posting optimised press release content on your website will further help search engine spiders to find and index it. Press releases posted on your website will build links to your site, generating highly targeted traffic to your website.
Online press releases can boost your SEO results but they are also good for getting the media's attention and building brand awareness. Once a press release is distributed online it has the potential to be picked up on several different channels online - not just search engines and news feeds, but also blogs, forums and social networks.
Just like traditional press releases, the benefit of online press releases comes down to supplying news of value and interest to the people you want to reach.