Preparation is the key to a successful online business

One of the problems I've come across when dealing with clients who are developing their first websites or looking to redevelop an  existing site is the tendency to overcomplicate the planning process.

From the business owner's perspective, I've come up with the following 5 questions to consider when planning the development or redevelopment of your site. Additionally, from the service provider's perspective, I've tried to identify (not in full) some key areas that may be directly influenced by your answers.

It's not meant to be rocket science but sometimes (like when writing an essay) you just need to have an outline from which to build your thoughts to make the process less daunting.

Preparation – A good foundation is the key

Ask yourself			Will influence…
What do you want your site to achieve? Sales, Enquiries, Exposure, Social Awareness			How your site will look, function, develop Style of copy
What do you sell / produce? What service do you offer?			Site content - actual copy and how much there is
How much control do you want over your site?			Hosting Maintenance Resource and customer service requirements How content is managed
How important is the website to you?			Attitude Willingness to invest Current & future marketing budgets Resource requirements Development potential
Where do you see your business in 3 years time?			Attitude – thinking creatively Willingness to make changes How you prioritise your resources – money, people, time Site functionality – programming and contingency planning