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It's the time of year that online shopping goes through the roof, and companies like Amazon, Play, and Toys R Us are rushed off their feet with orders flying over the internet. When a friend of mine was shopping for her kids on PLAY.com she came across something that many consumers need to be made very aware of over the Christmas period, inaccurate pricings of goods. I have taken a screen grab of an example of a product which has been priced incorrectly.
PLAY are offering 'buy 2 for £25' on many of their Nintendo DS games, but would you buy 2 for £25 when 1 is only £9.99?
This is clearly a mistake made by PLAY, but it is becoming a common problem. Content uploaded onto websites needs to be proof read and checked before being uploaded to a live site. When Christmas shopping online make sure that your basket has taken into account the offers, that you are getting the right deal and when you are at the checkout that the total is what you expected it to be.
Inaccurate information on a webpage can lead to visitors becoming confused and subsequently turning their attention to competitors. This is especially true around the Christmas period when customers want to make sure their gifts arrive on time and for the right price.
The Royal Mail has officially said that the last Christmas postal date for letters and packages sent 1st class will be 21st December 2009. Make sure you get your prezzies sent out in time!