Like Me? Follow Me.
To be honest Google's PageRank was never an indicator of SEO success for a website.
In fact, here at I-COM when we are looking to improve the organic visibility of a website and need to source suitable links, PageRank has never been a key metric to us, we look initially at the content of the web site and whether the web page we are sourcing the link from is on-topic.
You've probably seen web pages with back links that appear out of place on the web page - and while this form of link building may still have some value in the short term, its ability to generate qualified traffic and pass authority and trust (now key factors in all the major search engines' algorithms) is very limited.
What this means is that you now need to source links from web sites that have quality useful content for visitors. Not only do we need to create good content on our own web sites but we have get links back from sites with good content.
And how do we get these quality links back from other web sites? Firstly we can spend the time looking for related sites within the same niche or topic - a time-consuming task which will prove useful in both understanding the niche or topic and finding suitable back links. Secondly we can generate good quality useful content which is worth linking back to from other on-topic sites. Over time the content will generate natural links back to the web site.
It's important to remember that the days of sourcing back links from anywhere and anyone, as long as the Page Rank is good, are now long gone.
