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I'm Hayley and have been an Online Marketing Trainee at I-COM for 3 whole weeks! Originally from the sunny South, I have embarked on life in vibrant Manchester after graduating from Nottingham Trent University. I had a fab time studying Graphic Design and after internships in design, marketing and publishing, I found my passion in an exciting combination of the three.
My previous role was in social media for an online fashion retailer and it was here that I developed a true understanding of the enormous impact online marketing can have on a brand campaign. I knew that I wanted to gain wider experience working with clients from a variety of sectors in this fast growing industry.
Enter...I-COM! I am lucky enough to have joined the fun, attentive and innovative I-COM team and I am learning something new each day. My role in PPC is the perfect balance of analysis and creativity and my first month (almost!) has proved fast paced, diverse and very enjoyable. One moment I'm reviewing ski wear campaigns and the next focusing on street furniture ads.
A huge aspect of PPC is understanding individual user intent, which is what I enjoyed most during my studies and internships. PPC is a great way of seeing results fast and being able to optimize campaigns almost instantly to drive the best possible results.
If you would like to find out more about our growing team, or how PPC could be effective for your business, get in touch with the I-COM team today. You can call us on 0844 704 6830 or fill in our online enquiry form.