Last week I wrote a blog post about how Google is changing by including a Twitter feed in some of its search results and also that it is now visiting websites more often for the latest news to include in its search results, often referred to as ‘real time search’.
Often when producing articles or press releases for clients we aim for them to tie into a recent news story or event. This got me thinking about the response rates and the speed at which we produce content for a website and how Google influences when we produce this content.
Previously, for a small website you could expect Google to find new content and crawl old content about once a month. With the increased speed at which Google trawls websites, in some cases this may be as regularly as every couple of hours - if you update your website daily or several times a day. These factors will no doubt have an effect on the way users of Google behave.
Google has such an influence on its users lives that those who use it will become used to Google’s real time search and as such begin to demand more timely news and regular information from any sites they visit.
As such, those sites wishing to maximize their online presence will need to update more regularly. It is important to meet this real time demand for information if businesses are to meet a user’s expectations and remain competitive as Google changes the way it works.