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Online is still doing better for businesses than traditional avenues which means business should focus on the online market during recession.
SEO, Public Relations and Offline Marketing - Yes, You Need All Three
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Offline PR firms and traditional marketing agencies should be working closely with internet marketing agencies and SEO consultants to deliver expert services to their clients both online and offline.
Going old school - back to basics when traditional meets the online marketing
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To succeed with your PPC campaign you have to do your research thoroughly and test - you can't just throw money into pay per click and expect results.
Searching for information - a Change 4 Life?
The Change 4 Life campaign urges people to search online for the information and reveals a well optimised site ranking at 1 & 2 in Google plus a top PPC listing as well.
Richard and Judy and a Marketing Message
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Richard and Judy are no longer a major force in literature as their show no longer reaches a broad audience showing the importance of marketing and advertising in front of the right people.
Is Selling Online the Way to Beat the Credit Crunch?
Despite the recession, internet sales grew to their highest ever over Christmas 2008 showing that a strong online presence is important for all retailers in order to maintain market share in a bad economy.
Making the most out of your target market!
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To become successful online you need a clear understanding of your target market and the time, resources and willingness to make your website better than your competitors'.
What do I look for in a profitable market?
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Visitor levels and visitor values are two key measurements to help determine how much of your budget should go into acquiring traffic to your website.
Google PPC Click Fraud – Do we have the Truth at Last?
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Google have set up an Ad Traffic Quality Resource Center to help businesses understand how Google deals with click fraud in their PPC advertising platform, Adwords.
The twelve days of optimising Christmas
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12 things Chris has learned about SEO in 2008, sung to the tune of 12 Days of Christmas.