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Often SEO copywriters sacrifice good writing for popular keywords such as SEO optimisation which means search engine optimisation optimisation.
Write copy for my website? Where do I start?
Writing copy for your website is one of the most important aspects of succeeding online. Make sure your website copy is compelling and gives people a reason to buy.
How does your SEO company’s website measure up to your professional standards?
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Always search for your SEO company online to see if they rank in Google themselves and check out their online reputation and the quality of their website and the SEO work they do for themselves.
SEO bloggers: stop linkbaiting and stop imitating
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SEO bloggers complaining about blog spam are just as bad as the spammers. SEO bloggers who try too hard to linkbait end up producing nothing worth reading at all.
Those Nigerian 419 scammers should learn some copywriting skills
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A spelling error in a Nigerian 419 scam email conveys the importance of good copywriting in getting your message across correctly using the right words and punctuation lest you give people the wrong idea.
Has Video Killed the Copywriting Star in the UK?
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UK users often prefer to watch video than read content on the web so having good, search engine optimised video can improve your traffic and conversions.
The three most important things your website copy needs to tell your visitors
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Good website copy will tell visitors what they want to know about your product. Make sure your web copy always explains what you do before it explains who you are.