http://www.seomanchester.com/blog/index.php/tools/blocks/blog_posts/rss?bID=957&cID=1&arHandle=Main&tags=conversions Most recent posts from Home feeds http://www.seomanchester.com/blog/what-is-the-most-important-seo-metric-to-measure-a-campaign/ A look at the most important SEO metrics in a campaign in an attempt to dispel the myths surrounding this issue. Thu, 07 Jun 2012 13:43:00 BST http://www.seomanchester.com/blog/conversion-rate-confidence-479/ Are you confident that your conversion rate is accurate? Did those recent changes you made really improve conversions? Find out on the I-COM Blog Tue, 29 Mar 2011 13:42:00 BST http://www.seomanchester.com/blog/is-blogging-worth-it-412/ A blog post that tries to establish if blogging has a positive impact on natural search results - using a case study of I-COM's site performance Fri, 15 Oct 2010 12:17:11 BST http://www.seomanchester.com/blog/what-can-copywriters-learn-from-poetry-2-use-of-imaginative-lang/ By using language imaginatively, SEO copywriters can improve content and drive conversions - I-COM Blog Wed, 05 May 2010 09:44:58 BST http://www.seomanchester.com/blog/seo-results-you-cant-afford-to-ignore-339/ I-COM achieves fantastic organic SEO results for a client, and picks up a tasty testimonial in the process - I-COM Blog Tue, 20 Apr 2010 10:16:11 BST http://www.seomanchester.com/blog/first-impressions-what-is-your-website-saying-about-your-busines/ Businesses should pay close care and attention to website design because first impressions can be the difference between a bounce and a sale. Tue, 02 Mar 2010 09:34:33 GMT http://www.seomanchester.com/blog/5-reasons-blogging-is-good-for-you-and-your-business-317/ Adding a Blog to your company website is great for SEO, for users and for you. Just make sure you update it - I-COM Blog Mon, 01 Mar 2010 15:24:28 GMT http://www.seomanchester.com/blog/4networking-business-breakfast-tuesday-260110-premier-inn-traffo/ = Mon, 25 Jan 2010 13:50:39 GMT http://www.seomanchester.com/blog/website-testimonials-what-we-can-learn-from-spammers-about-trust/ Adding testimonials and case studies to your website can help establish trust with your online customers - recommendations are the best form of marketing. Fri, 09 Oct 2009 08:35:00 BST http://www.seomanchester.com/blog/online-advertising-overtakes-tv-advertising-grows-by-46-in-the-u/ UK businesses' online marketing spend has overtaken that spent on TV advertising. Search marketing and SEO offers the best possible ROI. Wed, 30 Sep 2009 09:32:18 BST http://www.seomanchester.com/blog/whats-on-the-page-can-affect-your-listings-233/ A case study on how to improve search listings for ceiling murals and cosmic ceilings for the Manchester-based site superstarsceilings.info Thu, 03 Sep 2009 09:26:00 BST http://www.seomanchester.com/blog/getting-to-know-you-writing-targeted-copy-201/ When copywriting for the web it is important to understand your target market in order to write in the correct tone and address the needs of your visitors. Fri, 05 Jun 2009 15:54:06 BST http://www.seomanchester.com/blog/go-on-give-your-consumers-a-quick-flash-198/ Holding a flash sale on your website can generate buzz, improve customer loyalty and help boost sales during a slow period but has to be managed correctly to reap the benefits. Thu, 21 May 2009 08:15:10 BST http://www.seomanchester.com/blog/google-visualizer-a-new-tool-to-help-conversions-196/ Google Visualizer can help you understand the relationship between search traffic and conversions and help you better target visitors. Wed, 20 May 2009 15:27:39 BST http://www.seomanchester.com/blog/searching-smarter-the-tail-of-search-engine-marketing-gets-longe/ The long tail of search has increased as more people are using longer keyword phrases when they search in order to receive more tailored search results. Fri, 06 Mar 2009 08:17:53 GMT http://www.seomanchester.com/blog/going-old-school-back-to-basics-when-traditional-meets-the-onlin/ To succeed with your PPC campaign you have to do your research thoroughly and test - you can't just throw money into pay per click and expect results. Thu, 12 Feb 2009 08:27:34 GMT http://www.seomanchester.com/blog/richard-and-judy-and-a-marketing-message-152/ Richard and Judy are no longer a major force in literature as their show no longer reaches a broad audience showing the importance of marketing and advertising in front of the right people. Tue, 10 Feb 2009 08:11:38 GMT http://www.seomanchester.com/blog/making-the-most-out-of-your-target-market-142/ To become successful online you need a clear understanding of your target market and the time, resources and willingness to make your website better than your competitors'. Mon, 19 Jan 2009 15:22:19 GMT http://www.seomanchester.com/blog/online-impact-of-christmas-133/ Online retailers have seen an increase while less people are buying offline this Christmas. More people are also looking for discounts and voucher codes. Thu, 18 Dec 2008 08:15:13 GMT http://www.seomanchester.com/blog/landing-pages-and-the-importance-of-selling-a-lifestyle-101/ Every page of your website should drive the visitor to making a purchase by selling a lifestyle that the visitor will find desirable. Use both images and text to convey that lifestyle. Thu, 02 Oct 2008 16:09:00 BST http://www.seomanchester.com/blog/write-copy-for-my-website-where-do-i-start-75/ Writing copy for your website is one of the most important aspects of succeeding online. Make sure your website copy is compelling and gives people a reason to buy. Mon, 18 Aug 2008 08:37:59 BST http://www.seomanchester.com/blog/those-nigerian-419-scammers-should-learn-some-copywriting-skills/ A spelling error in a Nigerian 419 scam email conveys the importance of good copywriting in getting your message across correctly using the right words and punctuation lest you give people the wrong idea. Fri, 18 Jul 2008 08:55:06 BST http://www.seomanchester.com/blog/recruitment-agencies-seo-alone-is-not-the-answer-to-more-difficu/ I-COM argues a rounded approach to SEO and internet marketing can be good for recruitment agencies. Mon, 14 Jul 2008 11:10:32 BST http://www.seomanchester.com/blog/so-wersquove-found-your-website-now-what-31/ Make sure your pages have clear calls to action to ensure that your users know what you expect them to do in order to improve conversions. Tue, 17 Jun 2008 16:08:08 BST http://www.seomanchester.com/blog/managing-your-customers-landing-page-5/ 0 Thu, 08 May 2008 10:14:01 BST