http://www.seomanchester.com/blog/index.php/tools/blocks/blog_posts/rss?bID=957&cID=1&arHandle=Main&tags=branding Most recent posts from Home feeds http://www.seomanchester.com/blog/legal-services-fact1/ Business Development Manager, Chris Martin, challenges the legal professionals who say that the 'web isn't for them'. Is it time for some law firms to take a reality check? Fri, 01 Jun 2012 11:48:00 BST http://www.seomanchester.com/blog/fast-food-seo/ The fast food industry is home to some of the world's most recognisable brands and worth well over £100 billion each year. So why can their products be so hard to find online? Matt Davies investigates... Wed, 07 Dec 2011 14:34:00 GMT http://www.seomanchester.com/blog/why-seo-can-still-help-you-even-if-you-have-a-big-brand-part-1/ Ian Collins takes a look at how big brands can increase their revenues with SEO and why they should still invest in an SEO campaign, even if they already a large number of brand visits. Mon, 05 Dec 2011 17:47:00 GMT http://www.seomanchester.com/blog/my-first-taste-of-sascon-at-the-2011-mini-conference/ Tim Smith gives his thoughts on the 2011 SAScon Mini Conference. The event included a talk on SEO and Brands from I-COM's very own Head of Search, Mindy Gofton. Wed, 30 Nov 2011 15:20:00 GMT http://www.seomanchester.com/blog/dont-buy-links-advertise/ After speaking at SASCON yesterday, I-COM's head of search, Mindy Gofton, discusses why one high quality link can do far more for your website than a thousand low-quality links. Fri, 25 Nov 2011 08:09:00 GMT http://www.seomanchester.com/blog/blackberry-shows-us-how-not-to-treat-customers/ Adrian Berry discusses how Blackberry's recent outages display how NOT to manage customer complaints and technical issues. Thu, 13 Oct 2011 08:34:00 BST http://www.seomanchester.com/blog/building-an-online-brand/ One of our clients, Ski +Trek, approached us with the ambition of becoming the leading online retailer for outdoor & adventure clothing. Take a look at I-COM's work on Ski + Trek, from the initial brief to the final result. Tue, 13 Sep 2011 14:12:00 BST http://www.seomanchester.com/blog/i-love-manchester-love-the-idea-hate-the-realisation-538/ At I-COM we love the #ilovemcr campaign, but we're disappointed with the logo that's been used to promote it. Should the creatives in this city really be satisfied that we're using an albeit iconic 30 year old logo originally used to promote another city. Thu, 25 Aug 2011 15:34:00 BST http://www.seomanchester.com/blog/kelloggs-yummy-tummy-campaign-is-a-serious-misstep-535/ Jessica Bailey analyses the Kellogg's and Jennifer Ellison 'Yummy Tummy' campaign. I-COM Blog. Tue, 23 Aug 2011 13:05:51 BST http://www.seomanchester.com/blog/understanding-the-power-of-brands-520/ Ever wondered how the most powerful companies in the world make their money? They do this by developing and managing a brand that is easily recognisable and desirable to consumers. Tue, 12 Jul 2011 11:44:13 BST http://www.seomanchester.com/blog/establishing-trust-on-an-e-commerce-website-509/ On Tuesday the BBC ran a story about the launch of a new website, called Brand-i, designed to protect online consumers from buying counterfeit goods. I-COM Blog Thu, 09 Jun 2011 00:00:00 BST http://www.seomanchester.com/blog/the-benefits-of-blogging-for-your-company-480/ A blog is a great way to encourage customer engagement and build your brand. Tue, 26 Apr 2011 08:43:08 BST http://www.seomanchester.com/blog/what-is-a-brand-according-to-google-468/ Google is changing its algorithm to favour brands, but what exactly does Google classify as a brand? I-COM Blog Tue, 15 Mar 2011 13:10:11 GMT http://www.seomanchester.com/blog/unlocking-foursquares-marketing-potential-382/ Mon, 16 Aug 2010 08:37:27 BST http://www.seomanchester.com/blog/do-screaming-bus-stops-sales-367/ Seen or heard the shouting bus stop adverts around Manchester? Do annoying adverts like these prove talking points, or signal brand death? Tue, 29 Jun 2010 08:39:18 BST http://www.seomanchester.com/blog/optimising-your-facebook-fan-pages-353/ Facebook fan pages are a great way to encourge interactivity with your brand and brand evangelism if you use them properly and give fans something of value. Mon, 24 May 2010 09:33:41 BST http://www.seomanchester.com/blog/first-impressions-what-is-your-website-saying-about-your-busines/ Businesses should pay close care and attention to website design because first impressions can be the difference between a bounce and a sale. Tue, 02 Mar 2010 09:34:33 GMT http://www.seomanchester.com/blog/why-is-brand-important-299/ Without a strong branding concept, your business will fail. Ben Gross dicusses branding on the I-COM Blog. Thu, 21 Jan 2010 10:15:47 GMT http://www.seomanchester.com/blog/how-your-offline-customer-service-issues-can-haunt-you-forever-o/ Be careful what you do offline because it can lead to online reputation management problems. Monitor your brand online to stop negative PR. Fri, 04 Dec 2009 08:35:00 GMT http://www.seomanchester.com/blog/greggs-the-baker-and-the-under-used-twitter-account-282/ I was surprised to learn that Greggs the Bakers had a Twitter account. I was even more surprised to see that they do nothing with it, despite having a mass of followers. I-COM Manchester. Thu, 03 Dec 2009 16:22:10 GMT http://www.seomanchester.com/blog/integrating-online-and-offline-marketing-ms-are-bang-on-trend-27/ Marks and Spencer is using Twitter very effectively to promote products and promotions to customers and to engage with and help customers solve problems. Tue, 17 Nov 2009 09:59:27 GMT http://www.seomanchester.com/blog/will-free-content-boost-your-business-228/ Making your paid content free during the recession can improve traffic to your website, increase repeat visits and aid your internet marketing efforts. Wed, 19 Aug 2009 11:03:14 BST http://www.seomanchester.com/blog/calvin-harris-you-should-think-before-you-tweet-mate-226/ UK-based musican Calvin Harris' outburst over a bad review demonstrates the hazards of not considering the implications of what you say on Twitter - which will be broadcast to the world. Fri, 14 Aug 2009 12:25:11 BST http://www.seomanchester.com/blog/how-not-to-build-a-personal-brand-via-social-media-225/ Establish your personal brand on Twitter by talking about your likes and dislikes, not by using self-aggrandising adjectives. Thu, 13 Aug 2009 09:49:11 BST http://www.seomanchester.com/blog/play-word-association-with-your-brand-217/ It is important to establish a voice for your brand through your website copy. Creating a word family of words and phrases that define you can help focus your brand message. Thu, 23 Jul 2009 09:15:09 BST