http://www.seomanchester.com/blog/index.php/tools/blocks/blog_posts/rss?bID=957&cID=1&arHandle=Main&tags=PPC Most recent posts from Home feeds http://www.seomanchester.com/blog/kylie-incontinence-pads/ When using dynamic ad text misfires - company advertises Kylie Minogue designer incontinence bed pads.... Mon, 17 Dec 2012 15:32:00 GMT http://www.seomanchester.com/blog/ppc-and-the-perfect-landing-page/ Hayley Jackson talks us through the recipe to a perfect PPC landing page, including how to avoid a high bounce rate and how to keep tabs on the performance of your campaign. Mon, 21 May 2012 15:41:00 BST http://www.seomanchester.com/blog/ppc-campaigns-the-importance-of-establishing-your-target-market2/ Hayley Jackson discusses the importance of understanding your target market and how it can be the difference between a good or bad PPC campaign. Tue, 17 Apr 2012 10:53:00 BST http://www.seomanchester.com/blog/new-features-in-google-adwords/ Clair Wescott takes a look at the lastest feature in Google Adwords - Contact Sitelinks. Here she discusses what this means for PPC clients and how it could potentially impact natural search. Wed, 04 Apr 2012 14:23:00 BST http://www.seomanchester.com/blog/new-recruit-ppc/ Hayley Jackson has joined the I-COM team as an online marketing trainee. Here she talks about learning the ropes of PPC and what it's like to work at Manchester's best online marketing agency. Wed, 01 Feb 2012 16:42:00 GMT http://www.seomanchester.com/blog/yahoo-and-microsoft-search-alliance-its-finally-here/ Following its launch in the US in 2010, the Yahoo! & Microsoft Search Alliance looks set to launch here in the UK. PPC Consultant, Elizabeth Sherratt, outlines what this could mean for your business. Fri, 13 Jan 2012 15:14:00 GMT http://www.seomanchester.com/blog/changes-in-adwords/ Clair Wescott discusses how recent changes to Adwords display Google's ability to link keywords with associated search terms. Tue, 11 Oct 2011 13:25:00 BST http://www.seomanchester.com/blog/icoms-top-5-ways-to-improve-quality-score/ According to Google, 'Quality Score' is a dynamic metric assigned to each of your keywords. But how can you use this to get the most from your PPC campaign? Elizabeth Sherratt examines the best ways to improve a Quality Score. Fri, 09 Sep 2011 09:39:00 BST http://www.seomanchester.com/blog/ppc-basics-campaign-structure-533/ Learn the basics of PPC from the I-COM PPC team. Campaign structure on the I-COM Blog Tue, 23 Aug 2011 09:36:46 BST http://www.seomanchester.com/blog/yahoo-european-search-results-to-switch-to-bing-today-530/ Natural search in Europe and the UK changes forever today, as the Yahoo! Microsoft Search Alliance comes into effect, a year behind the US and Canada. Wed, 03 Aug 2011 00:00:00 BST http://www.seomanchester.com/blog/how-to-successfully-use-the-google-display-network-523/ Optimising your PPC campaigns for the Google Display Network is simple and can bring additional enquiries who weren't even searching for you. Mon, 25 Jul 2011 14:51:40 BST http://www.seomanchester.com/blog/understanding-your-ppc-metrics-part-two-519/ Part two of Clair Wescott's discussion of useful PPC metrics for measuring the success of paid campaigns. Tue, 05 Jul 2011 12:11:16 BST http://www.seomanchester.com/blog/top-5-common-ppc-mistakes-511/ Find out how you can avoid the top 5 common PPC mistakes and improve your ROI and quality score - I-COM Blog Mon, 20 Jun 2011 09:49:57 BST http://www.seomanchester.com/blog/i-coms-top-5-ppc-myths-502/ Our Google AdWords professionals list their top 5 PPC myths. Are you labouring under a PPC misapprehension? Thu, 19 May 2011 09:02:58 BST http://www.seomanchester.com/blog/adwords-extended-headlines-471/ Earlier this month Google introduced their latest changes to paid search ads. Find out more on the I-COM blog Tue, 22 Mar 2011 08:52:29 GMT http://www.seomanchester.com/blog/understanding-your-ppc-metrics-part-one-460/ Clair Wescott offers tips on understanding your PPC (pay per click) metrics and measuring success. Mon, 28 Feb 2011 12:49:09 GMT http://www.seomanchester.com/blog/louis-vuitton-handbags-for-under-100-402/ What happens to your Google listings if you are wrongly accused of being a counterfeitor? - I-COM Blog Tue, 28 Sep 2010 13:30:18 BST http://www.seomanchester.com/blog/vat-on-google-adwords-spend-insurers-and-insurance-brokers-bewar/ VAT on Google Adwords - Insurers and insurance brokers, don't let reverse charging legislation catch you out. Blog post covering the requirement to pay VAT on UK Adwords purchases. Mon, 06 Sep 2010 15:36:03 BST http://www.seomanchester.com/blog/changes-to-google-trademark-policy-381/ Google Adwords updates UK trademark policy – advertisers will now be able to include trademarked terms in ad text - I-COM Blog Thu, 12 Aug 2010 14:09:01 BST http://www.seomanchester.com/blog/the-perils-of-writing-french-ppc-ad-text-374/ Using an online translation tool to write French PPC ad text can have its pitfalls! Find out why at the I-COM blog. Mon, 26 Jul 2010 16:50:13 BST http://www.seomanchester.com/blog/guaranteed-page-1-listing-google-affiliated-company-349/ Yet more proof that the SEO industry desperately needs a governing body! Google Affiliate? Guaranteed page one listing? - I-COM Blog Fri, 07 May 2010 09:39:44 BST http://www.seomanchester.com/blog/why-solicitors-need-to-crack-the-online-market-327/ The Law Society Gazette has revealed that the internet is the second most popular way to find a solicitor in the UK. I-COM Blog. Tue, 23 Mar 2010 09:59:00 GMT http://www.seomanchester.com/blog/3-steps-to-great-pay-per-click-ad-text-320/ Writing PPC ad text that gets great click through rates has 3 components: keywords, target market and USP. Tue, 09 Mar 2010 15:09:01 GMT http://www.seomanchester.com/blog/yahoo-microsoft-merger-how-does-it-affect-ppc-223/ The Bing and Yahoo merger will now make it more worthwhile for businesses to run PPC advertising across all three major search engines. Mon, 03 Aug 2009 10:34:28 BST http://www.seomanchester.com/blog/ppc-not-just-for-christmas-214/ It is very important to monitor your PPC campaigns to make sure the ad text is targeted and that you turn off seasonal ads when they expire. Tue, 07 Jul 2009 17:02:59 BST