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Following the riots local tourism body Visit Manchester have been pushing hard to get momentum behind their "I Love Manchester" campaign #ilovemcr.
The aim is to get lots of positive messages out through social media to reinforce what a wonderful place Manchester is to live, work and visit.
I think the idea behind this is really great and it's very good to have a rallying call in these harsh economic times. The campaign has really gathered momentum too with lots of twibbons being used to adorn Twitter and Facebook avatars and lots of positive messages.
Tomorrow there will be a mass tweet up commencing at 5.30 with the aim of getting #ILoveMCR trending globally on Twitter; if you have an account please tweet.
I'm from Yorkshire originally, and having lived in Manchester for over twenty years, although I still feel the odd twinge of guilt about leaving my home county, I think it's one of the best places to live not just in the UK but the world.
However, the one thing that disappoints me about the movement is that, as a city full of creative people, we've chosen a logo to promote the campaign that is a rip-off of a 30 year old device from New York.
Manchester's success has been built on innovation in everything it does, whether it be business or the arts. I'm not wanting to be petty, or draw away from the campaign's goals, but it just seems wrong to me that we are relying on this old device.
Surely there is an opportunity here for the creatives of Manchester to develop a new icon to challenge the red heart as a way of demonstrating positive feeling.
Come on Visit Manchester, let's be proactive and use the brilliance of the people who live here to come up with something more original. Our designers here would be happy to spend some time thinking about it, although I don't think it should be done in isolation.
Editors Update: If any designers want to have a crack at creating a logo they feel is more representative of the spirit of Manchester, email your creations to us at email@example.com and we'll post the results here (and try and get them in front of Marketing Manchester too!)