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The truth is most businesses rely on customers from their local areas. They will advertise products and services locally in newspapers and local directories and hope to engage with customers locally.
Just take a moment and think about how many people will actually read your local newspaper and then how many people will go to Google or Yahoo and type in your home town or city and a service or product, for example - "manchester [service]", "manchester [supplier]" or even "manchester [product]". If a local company was to have a web site and it was to rank for "manchester [service]" or "manchester [product]" then they would be able to attract new customers. For businesses - particularly those that rely on a local customer base - a web site can prove an invaluable source of additional customer enquiries.
If you are now considering having a web site I would say it’s an absolute no-brainer, as there’s nothing to lose and a lot to gain. The truth is you don’t need to sell products and services online to have a meaningful web site.
In many cases your business web site can be used purely for generating leads, explaining your products and services or gaining a presence in the market place. One single lead from your website could have a huge lifetime potential for generating lots of revenue for your business.If you really need any more convincing about needing a web site, write down the names of your direct competitors and search Google to see who’s already ahead of you.