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Did you know?
- Video is getting bigger, Video views on YouTube have increased by 25 per cent in the past eight months, to an astounding 4 billion per day. (Reuters2012)
- 52% of B2B Marketers planned on using video as part of content marketing strategy in 2012 (Marketing Profs 2011)
- According to Cisco, video will increase from 30% of Internet traffic to 90% of Internet traffic by 2013. (Cisco, 2010)
Optimise videos in search engines
Simply put, video SEO is about optimising the video content on your site for search engines. With YouTube now confirmed in its status as the second largest search engine, there are a lot of opportunities to get more traffic on your site by optimising your video content to perform better in search, and also rank higher in search engines.
To get the most out of your video content, the main areas you need to focus on are your video's:
Title – follow the SEO practices for title tags, use the keyword research tool to help you select the keywords that are more likely to be searched for by users and make sure the titles are descriptive; make the best use of the 99 characters available to add descriptive keywords.
It might also be a good idea to use the YouTube keyword tool to optimize your video for YouTube search.
Description – use the description to add a website landing page link to help refer traffic from your video to your site and use the description to describe the video's content; Google spiders can’t crawl your video but they can crawl attached text, therefore they rely on the video description to give them an idea of the video's content.
Tags – add relevant tags related to video and keywords that users would type into Google/YouTube search. Your tags should be as detailed as possible whilst stickign to the 120-character limit. They can include your brand, city, and topics.
Ratings – Make sure to set the rating option to ‘Yes’ in video settings because ratings have a direct impact on rankings; it might also be a good idea to ask users to rate your video in the description.
Distribute your video on other video sharing sites rather than just limiting it to YouTube, this will help to gain more visibility and additional links.
Build external links - video is judged on linking standards, therefore building both internal and external links will help to optimise the video in search results.
Some of the video link building strategy may include:
- Linking to videos from relevant web pages
- Linking to videos in blog posts
- Linking to videos from social media profiles
- Tweeting the video & sharing it on Facebook
- Cross-linking to other videos with video responses
- Internal linking with playlists
- Bookmarking the video
Below is an infographic that highlights the key elements of video SEO to help boost your traffic