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There's no getting round it - business blogging can be a pain. Not everyone is a naturally gifted writer, and even those that are can find it difficult to find the time and / or inspiration to blog about their day job on a regular basis.
However, when we take a look at the bigger pictures, it becomes clear that a well written business blog can be an important source of visitors and links to your site. While each post in isolation might not change your site's fortunes, the collected knowledge on your blog can eventually become a valuable online resource for your industry.
This infographic from Imbue Marketing takes information from the Hubspot Inbound Marketing Report 2011, showing the effect a blog can have on a small business website's traffic and leads. Click the inforgraphic to enlarge.