Stephanie Goodman

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There have been numerous statistics released about the micro-blogging site Twitter. One in particular, released last September found it to have more than 145 million registered users.

It continued to discuss how Twitter has 300,000 new people signing up every day, with 180 million unique visitors coming to the site each month.



These results are an indication to companies that now is the perfect time to start using relevant social networks (if you're not already) to communicate and promote your company's brand and services.

Using Twitter for your recruitment company


Twitter as a communication and social platform can be beneficial to a variety of companies, in particular recruitment agencies. Creating a Twitter account for your company will provide a variety of benefits:

1. Business Promotion: Twitter enables you to promote your business through talking to potential customers and promoting services and offers within your recruitment company.

2. Advertise Services or Job Vacancies: Along with the promotion of the business Twitter is also an excellent way to further promote your services and job vacancies to your followers.

3. Industry News: Twitter is a constant news stream that enables clients to keep up to date industry news and changes.

4. Competitor Knowledge: As well as keeping up to date with industry news, Twitter enables your recruitment company to be placed with direct competitors and stay current on their latest job positions, company news and promotions.

I-COM Clients: Recruitment Sites


I-COM’s social media team can help recruitment agents with their social media needs. We specialise in a variety of different sector recruitment clients such as Advance Recruitment, Sellick, Core Talent and Reach.

Advance Recruitment (@medicalsalesjob): are medical sales and marketing recruitment specialists who successfully run a Twitter account, communicating with followers about their latest job vacancies.
 


Sellick Partnership (@SellickLegalJob): are nationwide recruitment specialists in private practice, public and not-for-profit sectors within the locum, contract and permanent legal professions. Sellick regularly update their Twitter feed with recent industry and company news to their followers.



To find out more about how to effectively use Twitter as a company contact the I-COM Social Media Team to implement a social media strategy for your recruitment company then contact us on 0161 402 3170.


Tags: Social Media, Twitter

Discussion

Posted by James Dunn on Jun 21st, 2011
Hi,

Sorry I've been away for a while (new work regime means that blog commenting/reading becomes almost non-existent). Anyway....is this related to #mancseo's efforts against the not-so-good recruitment bodies??
Posted by Mindy on Jun 22nd, 2011
Hi James, nice to see you back.

We work with a number of recruitment agencies and they're all starting to use social media a lot more to find candidates and offer them advice. As we've been doing a lot of training with our recruitment industry clients on how to use social media - including etiquette - we thought we'd share a bit of knowledge in the hope of encouraging more recruiters to think about the ways in which they use social media, and how they could use it more effectively (as opposed to random inmail on LinkedIn offering irrelevant jobs).

It's good for recruiters and it's good for the rest of us if they are doing it in ways which encourage and help jobseekers rather than irritate them.
Posted by Sam Dofa on Mar 30th, 2012
An interesting read. Can you explain how, posting my jobs on twitter, will attract candidates, as opposed to traditional advertising on job boards, and very targeted job postings in industry specific groups on linkedin?
Posted by James on Mar 30th, 2012
Hi Sam, thanks for commenting.

If you're going to use Twitter as a recruiter, you need to think about it as the face, or personality, of your business. Think about the tone and content of your account and how you want your business to be perceived; if you are posting news articles about the sector you recruit for, add your own opinion; think about what appeals to your target market and what makes them laugh; think about the kinds of content they'd find useful; make yourself appear magnanimous, willing to help people in a tough jobs market.

If you make candidates like you as a business, they're far more likely to pay attention to your vacancies when you post them. LinkedIn and targeted jobs boards are still worthwhile, obviously, but Twitter is an opportunity for you to grow your company's brand. Rather than simply a method of filling positions, you need to think about it more like traditional marketing and PR, a way for you to reach a wider audience within your target market.

Hope that helps. If you have any further questions feel free to give us a ring on 0161 402 3170.

James
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