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"Designers just like white space though right? I'm not paying for white space. I want it big and bold. I want the WOW factor".
Yes we do like space. No we don't make things TOO small. If we did, we'd soon be collecting our P45s from the guys we never really see in the room in the corner of the studio with the big chairs.
Space defines objects and leads viewers' eyes to visual areas of importance. It's this point which is key for any client to remember when commissioning design work of any kind. Ask yourself "What is important in this application of my company's branding?"
If it's a billboard advert, you'll need a big logo. If it's some ambient media, maybe your logo is all that's needed. If it's viral marketing maybe your logo doesn't appear at all. So when you commission a website design why not ask yourself "Is it my logo or my product I'm selling?"
A customer shopping online wants to see what they're buying or find the information they need quickly and clearly. If your logo takes up half the screen and your product falls "below the fold" then your customers can't see the very thing they've come to see. You're making it hard work for them to buy your product.
Your logo should be just big enough to re-assure your existing customers they are in the right place whilst still building brand presence to new customers. Your logo is part of your company's overall brand, not your brand in itself. It will appear on your stationary, adverts packaging emails and so on. It will be surrounded by other elements of your branding including colours from your colour palette, photos in your company style and written language in the feel of your company. On each, it should appear it's appropriate size. Your designer, with all their years of training and all of their years of experience is the best person to tell you how big that is.
There you go, that wasn't that hard was it? Listen to your designer. After all, they're not going to turn around and tell you how to do your job are they?
If you're still not convinced, we recommend some soothing cream.
