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According to recent research, 27 million people watched more than 3.5 billion videos online in the U.K. in March 2008. UK internet users watched an average of 128 videos per viewer. This usage is much higher than the US, Canada, France and Germany and shows that UK internet users love to watch video clips. Looks like if they are given the choice between reading well-written content (or any content at all) and watching a video clip, many UK visitors will go for the video clip.
This research also highlighted that the average online video duration was 3 minutes. Now in internet marketing terms 3 minutes is a long time, a hell of a long time.
You can get a lot of messages over in 3 minutes. You can show a friendly face, explain your business in detail, you can convince customers that you know about your particular business and more importantly that you are an expert in your business. You can even convince customers to buy your products and use your services. So a simple video clip may be the answer to getting through to that elusive web site visitor.
Over the next few weeks I’ll explain the different ways that video can be used both on your web site and in other channels such as youtube to market your business effectively and get that important message over.