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The BBC has reported that the first video-in-print adverts will appear in an American entertainment magazine. The adverts will be featured on slim-line screens about the size of a mobile phone screen and can display up to 40 minutes of video time.
Of course this will pave the way for movie trailers, TV adverts, news reports and press video. But what impact could this new digital advertising medium have for online marketers, web designers and web developers?
Perhaps if a client released a new site design that performed a unique, niche service to its users then a video advertisement of the site's features could be displayed in a newspaper on a page in a relevant section.
Or, if a site wanted to show off its new online product range then a dynamic, moving screen shot of a user navigating the site could promote these ranges and prices effectively. The video could even finish with a flashy link to the site to remind all those businessmen and women commuting with their Blackberries, mobile internet and laptops that they can access it instantly there and then.
Maybe in the not-so-distant future one of these screens could be touch and Wifi enabled to then allow the user a time-limited browse on the advertiser’s website to really get a feel for its products and services, opening up yet another medium for display ads.
It may sound like something out of a Harry Potter book or Star Trek movie but E-ink is here to stay and pushes those 20th century advertising mediums further back. This could pave the way for online companies in increasingly competitive markets to create needed attention for their products, services or sites.
When E-ink arrives on our news agents shelves I know I for one will be intrigued to see the genuine “article” (sorry I couldnt resist ending my first blog with a bad pun).
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