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The Process behind ‘From Inception to Completion’
Synopsis: Using a recent project we’ve delivered we wanted to show the I-COM creative process. This involved the initial client discussions, the fermenting of ideas, research, the execution of concepts and the thought behind the development and the unveiling of the finished product.
Extra: We wanted to demonstrate visually these stages, making the message as simple as possible to understand. At the same time, we wanted to get across the emotion of design and the craft in making something look great.
Research: We love photography and since ‘Morph’ we’ve always wanted to make a stop-motion video. The idea of being able to manipulate time and bring inanimate objects to life really appealed to us. We looked at some of the cinemagraphs which have been using this method and look very stylish, but we wanted to take it further.
The process: We roughly storyboarded each scene and planned for the lighting and effects we would be utilising. We then scoped each location and did test sequences. We then revisited the storyboard and planned out the 200 frames that were needed for each one of scenes. Went out to buy all our props, the lego and the corrugated paper textures then went ahead and shot. It was a painstaking process to say the least.
The design: The visual steer was taken from our offices. We work in an old Cotton Mill and we we’re inspired by our red brick surroundings. We wanted the backgrounds and the settings to provided warm, rich textures to support the main action. We sourced all the papers and textures to work with the light and reflect the craft element behind the design. Each composition was sketched in the pre-production process but then in the real life scene we played with the composition to ensure it was perfect.
The promotion: Like all creative processes, we wanted to get it out there and show it on a variety of media. We ‘premiered’ (sorry, very pretentious) the video to our office in a dark room to get general feedback and build a bit of hype. We then placed it on a number of blogs and across social media channels.
Watch this space for a more in-depth write up and photographs of the process. All feedback appreciated!
If you would like to find out more about I-COM's creative department, get in touch with us on 0844 704 6830 or email us and a member of our team will get back to you.
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