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Take the email we received yesterday. I mean, this is really something we can use help with on our website!
Wayhay! Free website analysis and ranking report! Yippee! We don't have much of a handle on that, being an SEO company.
In all seriousness, though, if you're going to send out marketing emails you should at least look at where you're sending them. Targeted email marketing works, but untargeted email marketing is nothing more than spam. Untargeted email marketing that lands in the inbox of UK businesses and then tells them "* Offer is for USA websites
only" is spam that may get reported to the relevant authority.
To make matters worse, these particular geniuses don't have a working website, so you can't even check them out to decide if you want to enlist their services.
So basically, this is just inept spam. Sadly it's inept spam that characterises a whole sector of the SEO industry. While I'm not going to jump into the debate on SEO standards, this sort of email is a large part of why the standards debate has been raging and a large part of the reason why some form of regulation or accreditation will eventually have to happen.
As long as anyone can claim to offer SEO services and as long as webmasters are still largely ignorant of what white hat SEO really involves then people will get conned and respectable SEO companies will suffer by association.
