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What struck me though was the omission of benefits of advertising on Facebook.
There are different ways in which to advertise on Facebook including placement ads with Google Adwords. This method, although easy to set up and run, does not give you the control that you would normally command from a Google PPC campaign.
However if you opt to advertise directly with Facebook, the accuracy of who you target is superb and more ingenious to some extent than (dare I say) Google Adwords. Advertising on Facebook allows you to reach such a niche target market that you are able to micro market.
This spells great news for the small business, as it allows you to get your message across only to those that you would want to see your message thus costing you less in showing your advert to a lager group.
The real extent you are able to target is overwhelming to the point that you can filter your ad not only by gender and education even down to the school/university a person went to but even factor in on their social activities, martial status age and city/town.
So for example a local sports shop wants to promote a new range of men’s rock climbing boots - instead of running a local ad or mass ppc they could or directly on to Facebook set up what they want to say and just target men who list Rock Climbing in their profile with in local area or for increased online sales on a non demographic catchments.
If you feel that you would like to explore this type of online marketing then you can find out more from Facebook advertising or contact the search team at i-com.net who could manage an online account and target new clients for your business.