8 years ago, when I first got into the web industry, it was hard-going to convince business owners that they really needed websites. Today my challenge is not convincing people that they need a website. In fact, it’s quite refreshing to hear business owners telling me what their sites need to have: news pages, more content pages, case studies and even blogs. These days, it’s all about driving traffic to these websites.

More and more people are now searching via the internet for products, services, advice - the list goes on and on - and these same companies now want to attract these searchers to their websites. This is where good, ethical SEO work becomes vital!

We are now finding that the companies who have the best search engine results work on their sites on a regular basis. By regular I mean weekly, adding more pages, more content, news stories and blog entries. They also work hard to obtain quality inbound links from other sites. These links are incredibly important as they are effectively votes from other sites for your website that will do 2 things: 1) drive human traffic; and 2) allow Google to measure the popularity of your site when presenting the searchers with results - the more ‘votes’ the better.

The overall importance of ethical SEO work is paramount in online marketing – the hard work being put into your site on a regular basis really does bring results!

Tags: Ethical Seo, Landing Pages, Linkbuilding, Website Content

Discussion

Posted by vivek khandelwal on Jun 23rd, 2008
hey
i have one question ..
where do u draw the line when u r doing SEO/SEM for your site.?
As in how long do u keep doing it ?
apart from the content addition ..how long do you keep pinging search engines ?
Posted by Tim Hawkins on Jun 23rd, 2008
It really tickles me some of the terms and buzzwords that 'experts' and industry leaders come up with for their own industry. Prime example is SEO's! Take Ethical SEO for instance.

Correct me if I'm wrong, but if you want to get higher rankings in Google index (or lets call just call it what it is - manipulation!) you hire an SEO right?

So where does this idea that SEO can be ethical come from. Sorry but Ethical SEO just doesn't exist! You can have SEO that can be described as completely unethical and that which isn't so, but the whole notion that SEO can be 100% ethical goes against the whole idea of SEO in itself.
Posted by Mindy Gofton on Jun 23rd, 2008
Tim: Why can't an SEO be entirely ethical in the way he treats his clients websites and helps drive traffic? By ethical we mean that we are entirely up front with clients about the work we do and the possible results. We don't promise things we cannot monitor or deliver and we don't knowingly do anything which could harm their websites.
We don't believe in producing loads of gibberish and inserting it into the search results because we don't want to find it ourselves. We see no point in acquring thousands of unrelated links for our clients because they will bring our clients no value.
What we do want to do is improve the quality of traffic to our clients' sites by putting the sites in front of the right people. There's no point in getting thousands of visitors who aren't interested in what you sell or who aren't looking for the information on your website.
This is not manipulation, this is a case of explaining to search engines exactly what subjects a website covers so it appears for relevant terms and doesn't clog up results pages for unrelevant searches. This is what search engines want because it enables them to improve their listings.
Vivek: SEO is ongoing because you have to show that your site remains relevant and that people find it useful. You should not need to continuously ping search engines. They only need to find one inbound link in order to find your website.
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