8 years ago, when I first got into the web industry, it was hard-going to convince business owners that they really needed websites. Today my challenge is not convincing people that they need a website. In fact, it’s quite refreshing to hear business owners telling me what their sites need to have: news pages, more content pages, case studies and even blogs. These days, it’s all about driving traffic to these websites.
More and more people are now searching via the internet for products, services, advice - the list goes on and on - and these same companies now want to attract these searchers to their websites. This is where good, ethical SEO work becomes vital!
We are now finding that the companies who have the best search engine results work on their sites on a regular basis. By regular I mean weekly, adding more pages, more content, news stories and blog entries. They also work hard to obtain quality inbound links from other sites. These links are incredibly important as they are effectively votes from other sites for your website that will do 2 things: 1) drive human traffic; and 2) allow Google to measure the popularity of your site when presenting the searchers with results - the more ‘votes’ the better.
The overall importance of ethical SEO work is paramount in online marketing – the hard work being put into your site on a regular basis really does bring results!