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The structure of your website’s navigation should be designed in such a way that it is logical, with the most important links on the top-level navigation bars, and should not make the visitor think too much.
Visitors may not always land on your home page, so you need to make sure your navigation structure is clear and easy to understand.
Furthermore the content should be logically categorised with broad categories on the top level and niche areas further down in menu. In terms of usability the important content should not be more than three clicks away; otherwise you may find you have a high bounce rate.
By properly planning and improving your website’s navigation structure you are:
- Enhancing the user experience in navigating the website (usability).
- Making it easier for search engine spider to crawl your site and index its pages.
To compliment your website navigation structure, implement bread crumb links e.g. Home > Online Marketing > SEO, as they help to identify the location of a page and make it easily navigable for visitors as well as ensuring they can find the right information in few clicks.
At I-COM our experienced web designers and SEO team can help you to restructure your website content and navigation so that it is effective, whilst at the same time meeting SEO and search engine requirements.