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As the wave of social media sweeps the Internet, more companies are realising what a fantastic tool it is for marketing campaigns. Social media sites like Twitter and Facebook are increasingly popular platforms for organisations to spread their brand and interact with customers. However, you would think that the Chartered Institute of Marketing would support this kind of marketing tool and respond with a fresh approach in their traditional marketing pursuit.
If you did, you would be wrong! Whilst doing my daily/hourly journey through the Twitter world, I wanted to check out what the Chartered Institute of Marketing is doing in terms of online presence - not much as I found out.
I found this strange; there must be some sort of social media presence from this powerhouse in the marketing world, and I thought I found it when I came across CIM East and CIM Polska. These accounts were nothing but a letdown though as they have few followers, which is unsurprising as they follow even fewer people. Their tweeting is infrequent and they have a very unprofessional and boring profile.
Does this not sum up how traditional marketers are behind the times? Rather than treating social media as a procrastination tool or a pleasant lunch time break, can we not invest businesses in another a fast growing business tool?
The Chartered Institute of Marketing has a conference coming up on 12th October 2009 on social media. Wouldn't it be useful to create their own social media campaign on Twitter to promote events and qualifications? Also their website advertises '30 ways to improve marketing performance,' I hope 'the heart of marketing' knows how to improve its own marketing performance.
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