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After reading this research it got me thinking about the number of search marketers' clients who may be violating Google’s policies or terms of service agreements.
There are repercussions to breaking these privacy policies. You could find yourself in court being sued by Google, but the chances are you’re more likely to find yourself blocked from using their products or formally warned about the situation you have got yourself into. Losing access to information on Google Analytics or the Adwords PPC platform can devastate an online business.
There are a several ways websites and businesses may unintentionally violate these policies.
Google Analytics Violation
Source: Google Analytics terms of service.
If you would like to ensure that your own site, or a client's site is not breaching any of the terms mentioned simply follow the below points:
- Mention the usage of third party tracking on the site.
- State your intentional use for these cookies and mention how they track anonymous data.
In the United States privacy policies are not mandatory but if you do have one they must cover the appropriate terms and areas. In other countries, privacy policies are obligatory and by not having one on your site you not only run the risk of being penalized by Google but also can scare away potential customers.
Today’s internet security conscious consumers are concerned about their online rights being violated and are aware more than ever of the small print on sites. If a consumer is unsure what you are going to do with the confidential data they provide, they may well decide to leave your site and go for a competitor who puts their security worries to rest.
For more information about privacy policies you may find these websites useful:
Just remember the amount of control and power Google has over the web proves that it is better to take time and read the rules and terms than face the potential consequences, which could significantly affect your website and therefore your business.
Clearly this is the just tip of the online legality iceberg. If you have had any experience of breaking Google's terms of service please comment below.