Like Me? Follow Me.
Whilst they're still not challenging Microsoft's dominance, it does show that Apple are making significant progress; they've seen a growth in their market share of over 20% in the last year.
What lies behind these figures is that Apple appeals in the main to a younger market who are looking for style and social approval. This is the key "Generation Y" market sector that many businesses are trying to target.
This research supports what we're seeing with our clients whose sites are seeing increasing amounts of traffic from users employing Apple's Safari browser.
Organisations putting up sites should ensure that their target audience has the best experience possible when visiting their property - this means sites need to be optimised for appropriate browsers.