Hi, my name's David and I am one of the new kids on the block here at I-COM. Please be gentle with me as this is my first posting into the blogosphere!
I'm going to talk about something close to my heart, agency SEO'ers vs Freelancers. Now up until 2 weeks ago I was myself a freelance SEO. Its a strange world that all of the agency people may not know about, we travel to networking events and pounce upon the unsuspecting; we avoid the pyramid scheme people at the same events (you know who you are...) and we get to work with some truly odd people.
The celebrity lookalikes, the arrogant performance artists, the MANY companies who run off with your SEO proposals and who you never hear from again, the band who "want a bit of MySpace"....
And when we're not doing the jobs that all the big agencies turn down we're huddling in corners telling each other that the agencies are rubbish and we are much better.
Well it's a nice dream but at the end of the day - and it breaks my heart to say this - it just isn't true.
If you want quality SEO you just have to pay for it, even 5 or 10 hours a month from a quality SEO firm is going to help you over the long term.
If I add up the hours I did and what I was paid freelancing I was getting less than minimum wage as I had to do 3 or 4 times more work than I had quoted just to be competitive and because I couldn't live with the fact that the results I could deliver for so few hours wouldn't deliver much value to the client.
So I say to all you noble freelancers out there, in the current economic climate, start seeking the sanctuary of a SEO firm, I promise you, if you come in from the cold won't regret it!