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During a recent update and optimisation of one of our many Christmas PPC campaigns, I noticed Google Adwords recommending hundreds of new keywords for one of our accounts. Here at I-COM, we're always looking for new ways to extend our clients' reach, so I decided to look into the suggestions.
When I reached one ad group in particular, constructed for Bangles designed to hold lovelink beads, I was amused to find Google suggesting that we add the keywords “Susanna Hoffs Bangles” and “walk like an Egyptian”.
Despite being impressed by the connection, as a one time fan of the 80’s pop band that was the Bangles, I was amused by the apparent failure of Google and its tools.
It just goes to show that Google doesn't get it right every time, and no matter how many tools you use there is nothing that beats good old common sense and the human touch!