A Lot of Buzz about Nothing: Site Speed Optimisation for Caffeine

Those of us in the online marketing industry, in fact in any industry which relies heavily on the internet to generate revenue, are waiting with baited breath for the introduction of Google Caffeine. In fact, we’ve already blogged about it here.

If you’re a client of I-COM, I had some intriguing news recently that just might make your day, particularly if we have designed and built your website.

Website Loading Speed will Affect Rankings

Google's spokesperson Matt Cutts has revealed in several interviews and blog posts that Caffeine will take into account a brand new website ranking factor when it is rolled out in January 2010 – this factor will be the amount of time it takes for a website to load.

Simply put, will look more favourably on websites that load faster. This will put a premium on websites being designed and built to load quickly.

SSO Gurus

So, does this mean we’re now going to see a load of Site Speed Optimisation experts, the new Caffeine version of the SEO guru? Quite possibly.

However the simple fact is that if your website has been designed and built properly and correctly optimised to load quickly, you will have the edge when Caffeine is introduced after Christmas.

Good News for I-COM Clients

If you’re a client of I-COM we will be monitoring site load speeds and following Google Caffeine’s progress. What’s more, if your website has been built by us the job will have been completed by one of the UK’s top Web Development teams, as voted by TopSEOs.com, so it should already have a fast and efficient loading speed.

If you are not as yet a client of I-COM’s and would like an independent FREE report on your website from an SEO, Web Design and Web Development perspective get in touch today. We will provide a detailed breakdown on your website's load speed and include cutting-edge recommendations for better ranking in the I-COM Optimisation Report.

This is your chance to take positive steps to optimise your website speed before your competitors even hear the rumour. Obviously the earlier you identify any issues and put them right the better placed your website will be when Caffeine launches in January 2010.