Marks and Spencer is using Twitter very effectively to promote products and promotions to customers and to engage with and help customers solve problems.
Will free content boost your business?
Making your paid content free during the recession can improve traffic to your website, increase repeat visits and aid your internet marketing efforts.
Calvin Harris, You Should Think Before You Tweet, Mate
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UK-based musican Calvin Harris' outburst over a bad review demonstrates the hazards of not considering the implications of what you say on Twitter - which will be broadcast to the world.
How not to build a personal brand via social media
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Establish your personal brand on Twitter by talking about your likes and dislikes, not by using self-aggrandising adjectives.
Play Word Association with Your Brand
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It is important to establish a voice for your brand through your website copy. Creating a word family of words and phrases that define you can help focus your brand message.
Go On, Give Your Consumers A Quick Flash!
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Holding a flash sale on your website can generate buzz, improve customer loyalty and help boost sales during a slow period but has to be managed correctly to reap the benefits.
Online Reputation Management of Offline Marketing Blunders
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A small business owner tries to fix an offline marketing blunder with even worse online reputation management. Always present your business in a professional manner.
How Important are Keywords for your Offline Business?
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Keywords in your business name are important as Google bolds keywords in local search and bolded keywords improve click through ratios and potentially offline traffic as well.
Landing Pages and the Importance of Selling a Lifestyle
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Every page of your website should drive the visitor to making a purchase by selling a lifestyle that the visitor will find desirable. Use both images and text to convey that lifestyle.
Should writing style be part of web design?
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When launching a new brand on the internet make certain that the look and feel of the site matches the tone of the text and that both are correct for the target audience.