Like Me? Follow Me.
Business Development Manager, Chris Martin, challenges the legal professionals who say that the 'web isn't for them'. Is it time for some law firms to take a reality check?
Fast Food SEO
Like Me? Follow Me.
The fast food industry is home to some of the world's most recognisable brands and worth well over £100 billion each year. So why can their products be so hard to find online? Matt Davies investigates...
Why SEO Can Still Help You Even if You Have a Big Brand – Part 1
Like Me? Follow Me.
Ian Collins takes a look at how big brands can increase their revenues with SEO and why they should still invest in an SEO campaign, even if they already a large number of brand visits.
My First Taste of SAScon at the 2011 Mini Conference
Like Me? Follow Me.
Tim Smith gives his thoughts on the 2011 SAScon Mini Conference. The event included a talk on SEO and Brands from I-COM's very own Head of Search, Mindy Gofton.
Don't buy links. Advertise.
Like Me? Follow Me.
After speaking at SASCON yesterday, I-COM's head of search, Mindy Gofton, discusses why one high quality link can do far more for your website than a thousand low-quality links.
Blackberry Shows us How NOT to Treat Customers
Like Me? Follow Me.
Adrian Berry discusses how Blackberry's recent outages display how NOT to manage customer complaints and technical issues.
Building An Online Brand
Like Me? Follow Me.
One of our clients, Ski +Trek, approached us with the ambition of becoming the leading online retailer for outdoor & adventure clothing. Take a look at I-COM's work on Ski + Trek, from the initial brief to the final result.
I Love Manchester: Love the Idea, Hate the Realisation
Like Me? Follow Me.
At I-COM we love the #ilovemcr campaign, but we're disappointed with the logo that's been used to promote it. Should the creatives in this city really be satisfied that we're using an albeit iconic 30 year old logo originally used to promote another ...
Kellogg's 'Yummy Tummy' Campaign is a Serious Misstep
Like Me? Follow Me.
Jessica Bailey analyses the Kellogg's and Jennifer Ellison 'Yummy Tummy' campaign. I-COM Blog.
Understanding the Power of Brands
Ever wondered how the most powerful companies in the world make their money? They do this by developing and managing a brand that is easily recognisable and desirable to consumers.