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Optimising your PPC campaigns for the Google Display Network is simple and can bring additional enquiries who weren't even searching for you.
Understanding Your PPC Metrics - Part Two
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Part two of Clair Wescott's discussion of useful PPC metrics for measuring the success of paid campaigns.
Top 5 Common PPC Mistakes
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Find out how you can avoid the top 5 common PPC mistakes and improve your ROI and quality score - I-COM Blog
I-COM's Top 5 PPC Myths
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Our Google AdWords professionals list their top 5 PPC myths. Are you labouring under a PPC misapprehension?
AdWords Extended Headlines
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Earlier this month Google introduced their latest changes to paid search ads. Find out more on the I-COM blog
Understanding Your PPC Metrics - Part One
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Clair Wescott offers tips on understanding your PPC (pay per click) metrics and measuring success.
Louis Vuitton Handbags For Under £100?
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What happens to your Google listings if you are wrongly accused of being a counterfeitor? - I-COM Blog
VAT on Google Adwords Spend – Insurers and Insurance Brokers Beware!
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VAT on Google Adwords - Insurers and insurance brokers, don't let reverse charging legislation catch you out. Blog post covering the requirement to pay VAT on UK Adwords purchases.
Changes to Google Trademark Policy
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Google Adwords updates UK trademark policy â advertisers will now be able to include trademarked terms in ad text - I-COM Blog
The Perils of Writing French PPC Ad Text
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Using an online translation tool to write French PPC ad text can have its pitfalls! Find out why at the I-COM blog.