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Writing descriptive, keyword-rich meta tags with clear calls to action can increase your clickthroughs. Writing bad meta descriptions can actually harm your brand.
Effective marketing in an economic downturn
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As more consumers turn to the internet, advertising in the yellow pages no longer provides ROI as good as effective SEO and paid search marketing.
AVG Link Scanner creates web traffic jam
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AVG 8 causes bandwidth issues and skews web logs and analytics with Link Scanner by emulating human traffic to check if search results are safe and free of viruses.
Google Friends Connect Preview Release
Google Friends Connect is a great way to add social networking features to your website and encourage user-generated content. You can sign up for a preview while it's still in Beta.
Why Google thinks flash web sites are boring
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Flash websites look good but have usability issues and can be hard for SEO experts to optimise. Google has responded by adding a link to allow visitors to skip Flash intros.
Want Viral Video? Hire a Spamtastic Certified YouTube Pro!
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Be wary of SEO firms claiming to have a special relationship with Google or a Google SEO certification because the only Google qualification that exists is for Adwords.
Google maintains its lead in search
Google continues to dominate the market in search with eBay, Yahoo, MSN and Ask struggling for second. Facebook has made gains, showing the strength of social media.
Choosing the correct keywords for your PPC campaign
Choosing very specific keywords for your PPC campaign can often bring more sales than choosing very generic terms because it means customers are ready to make a purchase.
Google SERPs changes means time for another round of SEO paranoia
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Changes in Google rankings are not a cause for panic but a good time to conduct a thorough SEO audit and a review of your online marketing strategy.
Google brand competition - now the supermarkets get involved
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An article in Marketing Magazine has identified fall out already occurring between Asda and Tesco over Google's decision to allow pay per click competition on brand trademarks. In the past, one brand was never allowed to bid on another company's...