How will social media sites mature as they search for ways to make a profit? Web 2.0 needs to move from innovation to monetization soon or sites will begin to perish.

Social networks present a great marketing opportunity because people trust information and recommendations from other people more than they trust search engine algorithms.

Be wary of SEO firms claiming to have a special relationship with Google or a Google SEO certification because the only Google qualification that exists is for Adwords.

Google continues to dominate the market in search with eBay, Yahoo, MSN and Ask struggling for second. Facebook has made gains, showing the strength of social media.

Use of instant messaging has declined while use of social networking has risen which suggests building contacts through social media will be important to business in future.

Ethical SEO is vital for driving traffic to your website. Producing great content and acquring relevant inbound links can bring amazing search engine results.

Good website copy will tell visitors what they want to know about your product. Make sure your web copy always explains what you do before it explains who you are.

Manchester-based Creative Industries Development Service has launched an online version of The Creative Times which will hopefully bring better user interaction between creative businesses in Manchester.

Adrian Berry

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Businesses thinking about investing in their first website should take the Business Link quiz to find out if building a website is the next logical step to business growth.

Adrian Berry

Like Me? Follow Me.

Businesses with a local presence should have a website to capture searchers looking for their service in their local area. You could generate a lifetime's worth of business from a few online leads.